NEW ARTICLES
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Brands may see less loyalty from Aussie consumers this Black Friday.
A recent study by SAP Emarsys Customer Engagement highlights that just 38% of Australian consumers remain loyal to the brands they buy from during Black Friday, extending their support well beyond the typical ‘cyber month’ sales period. This data reaffirms what we always advise our clients—prioritising a personalised, mobile-first omnichannel strategy is key to building
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Why Cafe and Restaurant need Marketing?
Running a restaurant is not cheap. There are numerous overheads and expenses that can’t be avoided—power for cooking and lighting, rent, rates, and wages all add up quickly. On top of that, ingredient prices can fluctuate drastically, sometimes overnight. Given these expenses, it’s understandable why some restaurant owners decide not to invest heavily in marketing,
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Why YouTube is Crucial for Australian Businesses
When planning a video marketing strategy, it’s important to consider which platform aligns best with your business objectives. With numerous platforms like TikTok on the rise, why should Australian businesses focus on YouTube? While platforms like TikTok have undoubtedly gained traction, each serves a different audience and purpose. TikTok thrives on short, quick bursts of
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Building Meaningful Brands: How to Stand Out in Consumers’ Minds
Brands aren’t just logos or products—they live in the minds of consumers. They’re a complex network of thoughts, feelings, and experiences that people associate with a brand. Whether it’s what we’ve heard, what we’ve used, or how a brand has made us feel, all of these associations contribute to how we perceive it. The challenge
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3 keys For unlocking The Gen Z Marketing CODE
As we approach 2030, Gen Z is set to make up nearly a third of the population, wielding approximately $360 billion in disposable income. With a median age of 18 and the oldest members around 26, this digital-native generation is reshaping the marketing landscape, presenting both challenges and opportunities for brands.
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Key to Build Brand Loyalty With Social Media
In today’s digital age, social media plays a crucial role in shaping how customers perceive and engage with brands. Whether you feel confident in your current branding strategy or are looking for ways to improve, understanding how to build brand loyalty through social media is a game changer. Let’s explore why brand loyalty matters, how
Creative Key Marketing 